According to the survey recently published by Forbes, the Top-10 football clubs obtain an interesting $1.061M annual revenues from their sponsors. The amount has been calculated taking into consideration the technical sponsors, the jersey one and also naming rights agreements.
Real Madrid ($220M) and Manchester United ($209M) lead this special list, particularly thanks to the contribution of adidas pouring respectively $158M and $107M per a year to dress the team. The Spaniards have surpassed the British in the last agreement with adidas, with a ten-year contract currently setting a new record.
Bayern München follows at a distance, with its $111M. We shall underline that significant proportion of its revenues are from the shareholder/sponsors adidas (about $68M per year), the value on which to date have not been questioned by UEFA as far as fair value is concerned. Immediately after, stop at “only” $98M, we find Chelsea also wearing adidas, at a much lower figure, but with the new jersey sponsorship oby Yokohama Rubbers ($57M) that projected the Club in second place in this category, behind only to the Chevrolet-Manchester United deal.
In general the technical sponsor is still the main source from which these clubs draw their commercial revenues: $559M paid in fact account for 53% of total revenues of this category. adidas as the top four teams of the list with a total outlay of $374M.
With revenues from naming rights still marginal (a total of $87M), the rest of the money comes from the jersey sponsors: $414Ms, with the aforementioned Chevrolet that alone is worth 20% of the whole. If adidas is the dominant subject of the technical sponsors, when looking at jerseys Emirates is there to lead the: E105M in favor of Real Madrid, Arsenal and Paris Saint-Germain, and an additional 28 mln favor of the Blancos to sponsor the Santiago Bernabeu.
Below the full infographic, with all club details: